Digital Marketing With SEO

Learn how to create a comprehensive and holistic digital marketing plan with SEO for #1 search rankings. Maximize ROI performance of your marketing budget.

Results for January 2020

What is marketing with SEO? Taking your business and website to your target audience is the primary objective for any online marketing strategy. How do you achieve success in marketing with SEO & digital marketing?

Most businesses, big or small, now rely primarily on the Internet for acquiring customers. Digital marketing avenues have become paramount for online exposure and successful marketing.

Learn how we create winning digital marketing and SEO plans. Implement it to your website for sure-shot improvement in search rankings and marketing performance.

At XtraPunch, we help local businesses with digital marketing and SEO. We are a boutique digital marketing and SEO agency based in Delhi (India), with clients in the US and other countries. Our strategies have helped crush competitors in several competitive niches. For your benefit, here we share the outline of our digital marketing & SEO plan.

Blueprint for Marketing with SEO

For digital marketing, which includes marketing through SEO, you need to take a holistic approach. Gone are the old days of tricks that helped in SEO.

A successful digital marketing plan primarily consists of the following five broad actions:

  1. Website Design
  2. Website Speed Optimization
  3. Keywords & Content
  4. Backlinks for SEO
  5. Social Media

Website Design

For optimum performance of your digital & SEO marketing, your website needs to be optimized. Website design and user experience affects website SEO rankings. Hence, there’s no way to undermine its importance.

Maximize the performance of your marketing with SEO by ensuring that your website passes the following:

  1. Responsive website design: Website must be usable across all devices such as computers, smartphone and tablets.
  2. Correct HTML code syntax: With HTML 5, the code underlying your website sends important information through heading tags, meta tags and other elements. Webpages must have just one H1 heading tag, which should be the primary keyword of the page. If your page is about “Marketing for SEO”, it has to have just one H1 heading where the keyword phrase appears.
  3. Schema tags for rich snippets: Google search results now show many secondary elements with the main result, eg: reviews, ratings, FAQs, recipes, products and prices. Schema or structure data meta tags must be properly designed to meet your business needs. Eg: an ecommerce website will benefit from products, reviews, ratings, and price schema tags.
  4. Featured images: Almost all search and social media platforms rely on featured images for properly showcasing the webpage. If your website is missing it, you are losing on one count.
  5. Progressive web app: Adding a progressive web app (PWA) allows your website to have an app-like interface on smartphones.
  6. Navigation: Websites need to have easy to use navigation structure and menus. The content structure should also be optimized for proper user experience.

Website Speed Optimization

Everyone hates a slow website, including search engines. People have an attention span of just few seconds. If you make your website slow, your websites visitors are likely to turn away.

Google, Bing, and other search engines now factor website speed as one of the parameters for website ranking in results. Your website should ideally load within 3 seconds. If your website takes longer, you must consider optimizing it.

Poor website code and bloated scripts make websites slow. All websites should have properly optimized webpages. A quick solution is to use website caching to make your website load faster.

Most websites now use WordPress for creating websites. Sadly, WordPress themes are often loaded with unnecessary and bloated codes and files. If website speed is critical, you should hire an experience WordPress theme developer who can craft customized theme for your website.

Occasionally, websites are slow due to poor web hosting. If that’s the case, move your site to a better hosting.

Keywords & Content

What are the main search queries that your prospective customers and audience are searching? You need to identify the right keywords that will help you find paying customers.

Keyword research is part of the long-term content & SEO planning. Identify the primary keywords relevant to your business. For a small business, there should be 1-3 primary keywords, no more. Now, identify secondary keywords or long-tail keywords for your SEO strategy.

Your content and SEO plan should be based on money-making keywords. Focus on high search volume keywords first. Then, start working on low search volume keywords. Generally, search keywords with low volumes are easy pickings. So, it is beneficial to incorporate them in your strategy.

Ranking for high-volume keywords is difficult due to more competition. With low-volume keywords and neighborhood-specific search, you have better chances of ranking easily.

Let’s assume you have a flower shop in Chicago, IL. Your primary keywords would be something like: Flower Shop Chicago, Chicago Florist, and Flowers Chicago. You will find many related keywords. Eg: Bouquet in Chicago IL, Anniversary Bouquet Chicago, Flower Delivery in Chicago, Flower Delivery in South Chicago, and many more.

SEO Backlinks

Backlinks are now just one aspect of the search engine optimization (SEO) process. When other websites link to your website, it is counted as a vote for your website. More votes (backlinks) means more weight for your website in search results.

However, SEO is not a democracy where each vote is assigned the same importance. Search engines factor in the profile and credibility of the linking website too. One backlink from a credible website might outweigh hundreds of backlinks from spammy websites.

Google also discourages any backlink solicitation. Paid and solicited links have to be marked as “nofollow”, “sponsored” or other relevant link attributes.

All of this makes SEO backlinks quite tricky. If you don’t have the knowledge, hire an expert SEO agency. Poor SEO strategy can doom your website and attract penalty from Google. Tread carefully!

Social Media

Social signals help assess the popularity and credibility of a website. So, it cannot be separated from any SEO marketing plan.

No matter what your business, start interacting with your customers on social media and other platforms such as Google Maps, Google My Business, etc. Engage and build your brand recognition.

In Summary: Marketing with SEO

Now you have the proven blueprint that we implement for digital marketing. Any website can start ranking and bring high returns from digital marketing budget using our holistic approach.

Though digital marketing is not difficult, it does take a lot of time and effort. Most small business owners don’t have time to keep up their digital marketing and SEO work. Unfortunately, there is no shortcut.

Want more customer calls for your local business? Drop an email to info@xtrapunch.com or use the contact form.

Need help with website, digital marketing and SEO? Learn how XtraPunch can help you grow your business. Get free marketing strategy created for your business. Email us at info@xtrapunch.com or use the contact form below.