SEO, or search engine optimization, is the process of improving website rankings in search engine results, such as Google & Bing, through website optimizations, backlinks and other external signals.

SEO marketing refers to the strategy of driving more visitors to a website, bringing more customer leads and generating sales.

You can improve your website SEO by creating useful content that’s aligned with your business objectives, improving your website’s user experience, and obtaining high-quality backlinks.

SEO isn’t a product. It’s a customized service specific to the requirements of a business website. The cost of SEO depends on the target keywords and competition, as well as the current status of the website. If you need SEO for an easy keyword with little competition, it could cost just a few hundred dollars per month. In general, SEO services cost $1,000-5,000 per month for mid-competition keywords. Businesses should treat SEO as an investment for their business growth.

It’s a no-brainer. You need an SEO expert /consultant to optimize your business website for higher search rankings in Google/Bing. You don’t need the most-expensive SEO agency with a swanky office. You need an expert who knows how to optimize and rank businesses in your niche. You need the Mesa SEO expert who delivers results. Freelancers are cheaper in comparison to an SEO agency / company. Instead of a large agency, an agile boutique SEO agency delivers more expertise and better results along with the personalized attention of a freelancer.

SEO isn’t a one-time task. Like any other form of business advertising, you need to keep it going as long as you desire to grow your business. It’s a marathon that never ends. For most businesses, it take 3-6 months to reach Page #1 of Google search results. Once you reach the first position in SERP, you have to keep working to hold the top position. In addition, you need to constantly look for new keyword opportunities, handle changes in SEO algorithms of Google and outdo the SEO of your competitiors.

Our expertise and in-house SEO strategies have proved themselves over time. We have been ranking our client website in the top of search result consistently. With our techniques, we can rank websites on page #1 of Google. We assess your SEO objectives and recommend customized strategy for your business website. Our expertise gives us the confidence to guarantee improvements in SERP rankings.

White-hat SEO refers to strategies and methods that are in conformation with the guidelines of Google / Bing. Black-hat SEO refers to the strategies that are banned. Search engines want quality websites in their results. They rely on several external factors such as backlinks to decide the ranking of websites in their search result pages (SERP). Artificial linkbuilding and spammy methods such as keyword stuffing are common black-hat SEO methods. Google has a set of guidelines for websites. When you fail to follow it, your website can be penalised with lowered rankings or removed from Google.