Are you a plumbing business owner? I am sure you understand the importance of effective marketing to reach new customers and stand out in a competitive plumbing industry.
So how do you market your plumbing company and grow your business?
In this article, let’s explore the plumbing SEO & digital marketing strategies that can help you build your brand, market your plumbing business, and become a successful local business.
- Develop a Strong Brand Identity: You business brand is important for long-term growth and success. Establishing a recognizable brand and engaging with your local community is essential. Maintain a consistent brand identity, logo and tag line. Use the same logo and branding on all your business assets, vans, stationery, etc. You need to focus on professional branding, participate in community events, and showcase your expertise to build trust and attract customers.
- Understand the Consumer Purchasing Process: Learn about how the modern consumer takes the decision when hiring a plumber. You would be amazed to know that people start their search by trying to learn about the situation and remedies. That’s where guides and tutorials come into play. You should share informative article about common plumbing problems and also post videos to position yourself as a reliable and knowledgeable expert.
- Functional Website Design: Make sure that your plumbing company has a professional, mobile-optimized website that provides essential information and contact details. The website should be designed in a manner to increase customer conversion. Make sure that your website showcases your services, highlights your expertise, and provides easy contact options for potential customers.
- Engaging Copy for Your Website: Don’t have sloppy content on your website. Get compelling website text that informs potential customers about your services, emphasizes the benefits of working with you, and includes clear calls-to-action to encourage contact.
- Develop a Strong Online Presence: Claim your business profiles on platforms like Google My Business, Facebook, Instagram, Twitter and Yelp to enhance your online visibility.
- Encourage Customers to Leave Reviews: People want to hire plumbers who have great reviews. You should create your business profile and encourage satisfied customers to leave reviews on platforms like Google My Business and Yelp. Positive reviews strengthen your credibility, help with local SEO and also increase your chances of getting hired.
- Invest in Marketing and Monitor Your ROI: Allocate a budget for marketing efforts and regularly review the return on investment (ROI) for each strategy. A simple way to monitor your marketing strategies would be to analyze number of leads and search rankings. Focus your resources on the channels that deliver the best results for your business.
- Make Local SEO Work: Plumbing is a local business, meaning your customers hire you for working within your service area. Optimize your website with local SEO techniques, such as using location-based keywords throughout your content, creating separate pages for each service area, and maintaining consistent business listings on directories. Your Google My Business profile should also be optimized and regularly updated.
- Target All Service Locations: Most plumbing businesses will have multiple cities/neighborhoods in their service area. If your plumbing company serves customers in multiple locations, your website should have separate page for each location. It’s a pretty simple strategy which is often ignored by local business websites.
- Use Paid Ads: When people are actively searching for a plumber, you could increase your chances of getting hired by showing search ads (pay-per-click, or PPC ads). In search results, the top listings are paid ads. Consider running paid ads on platforms like Facebook and Instagram for branding and to expand your reach.
- Social Media Marketing: Social media helps you connect with your local community and potential customers. Create business profiles on relevant social media platforms and regularly engage with your audience. Share informative content, and respond promptly to messages. You should also utilize paid advertising to reach a wider audience.
- Google Maps for Plumbers: Optimize your Google Maps listing to increase visibility when potential customers search for plumbers in your area. Ensure your location-based keywords are incorporated into your website content.
- Video Content to Reach Customers: People love to watch videos. You can create informative and engaging video content that showcases your expertise, offers DIY tips, or highlights successful plumbing projects. Share these videos on your website and social media platforms.
- Add a Blog on Your Website: Publishing informative articles on your blog related to plumbing can be a great way to drive more traffic and showcase your expertise. A blog helps drive traffic, enhances your online reputation, and positions you as a trusted industry resource.
- Build a Professional Network: LinkedIn is a great tool to network with professionals in your industry and also build relations with prospective customers in related sectors. Establish connections with other businesses in your industry to foster referrals and collaborate on projects. Building strong professional relationships can lead to mutual benefits.