How to find the right keywords for SEO?

Keyword research should be the starting point for any search engine optimization strategy. Are you targeting the right keywords for your business websites?

In this article, let’s see how to conduct keyword research and find the right keywords for SEO.

Free Keyword Research Tools

Though there are many free and paid tools for keyword research, you can start with free options. As part of your keyword research, you need to find the keywords and phrases your website visitors and prospective customers are looking for in Google.

You also need to understand the ease or difficulty in ranking your website for those keywords. In the beginning, you should target easy keywords. When your website starts ranking for easy keywords, take your SEO to the next level.

1. Google Search

Google search can be a tool for finding the right keywords. You have the keyword auto-suggestions and the related search phrases to help you discover new keywords.

2. Google Keywords Planner Tool

If you have a Google Ads account, you can access the Keywords Planner tool. It will provide you an estimated range of average monthly search volume. You can also see the advertiser competition. More competitive keywords are difficult to rank.

3. Google Trends

Google Trends is a great tool if you want to discover new keywords. When you have a general website or maintain a blog for your business website, it can be a great tool to find keywords for great content. You can use it as your content idea generation tool too.

4. Exploding Topics

Just like Google Trends, ExplodingTopics.com can help you find new keywords to target. You can find latest trending keywords in the past few months to few years. Make use of this information to create targeted content for your business blog.

5. Ahrefs Keyword Generator

Ahrefs Keyword Generator is more like an alternative to Google Keyword Planner. It is a great way to find keywords with a seed word or phrase. You will also have the monthly search volumes for the keywords. Make use of this information to target the right keywords for your business.

6. Keyword Surfer for Chrome

Keyword Surfer is a free extension for Google Chrome web browser. It gives you the average search volumes for your searched keywords and related keywords along withing your Google search results page. With its option for geo-targeting, you can find the keyword search volumes in your target country.

What keywords to target for your business website SEO?

Trying to rank for the most popular keyword might not always be a great idea. Get a list of keywords with the average monthly search and keyword difficulty information.

1. Start your SEO with easy keywords.
2. Long-tail keywords (phrases) can be easy to rank.
3. Take keywords with low competiton and create content around them.
4. Don’t ignore keywords with low two-digit search volumes either.
5. Gradually build your SEO and move to more competitive keywords.

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